What you should be doing with your new website depends completely on your goals. If your main purpose for the website is merely to add legitimacy to your business, have some sort of online presence to make your organization more “official,” or to have a sort of online business card, then you do not necessarily need to do anything.
But letting your website just sit there and stagnate is a very bad idea if you have any interest at all in growing your business or expanding your organization – and this is true today more than ever.
It’s far better to look at your website as a money-printing machine, because if it’s done correctly, then many new prospects are going to find you online via a Google search. Google displaced the Yellow Pages a long time ago; it’s how people find providers for the services they need.
Fierce competition
Having a website is no longer something new or innovative; having a website is just one of many standard things successful organizations must have today. As a result of websites being normal and typical, there are more websites than ever – which means the web is a far more competitive marketplace. With just about every organization having a website, more must be done to keep a website in good marketing/SEO shape.
Executive summary: What to do with your website
This is my prescription for turning your website into a marketing machine. (The reasoning for these SEO recommendations, along with detailed explanations and support, can be found below.) Specifically, these recommendations apply to all sites which do not rank in the Google top 10. If you already rank at the top and still want to grow from website traffic, other strategies apply.
- Fresh content. Add new, high-quality content (a new page, blog post, or article) once every week on average.
- Social media. Maintain an active social media presence. Your Facebook page should allow prospects to take action without leaving your Facebook page.
- Backlinks. The second most important factor Google considers in ranking your website is links to your site from other websites. (These links are known as backlinks.) This is accomplished by designing and enacting a specific backlinks plan involving lots of contact with other companies.
- My Business listing on Google. Create and maintain a presence on Google’s My Business listings.
Importance of showing up on Google searches
FACT: In Google searches, a mere 7% of users ever make it to the third page of the search engine results[1].
This means your website should be ranked somewhere between #1 and #20 (minimum) in order for it to operate well (e.g., printing lots of money). You really should be in the top three.
Why Google? Simple: As of July 2019, Google had a whopping 92.2%[1] share of the search engine market – and they process more than 40,000 inquiries per second! Over 63% of the traffic originates on mobile devices.
A couple of statistics that underscore the importance of what we do
- Websites the publish fresh articles generate 67% more leads and 434% more indexed pages than those who don’t!
- Organic SEO is 5.66 times better than paid ads!
- You need to be in the top 3 Google search results, and we can get you there!
It’s quite clear that by not appearing in the top 20 search results, the audience you’ll reach is much, much smaller. This is precisely why I keep harping on about adding fresh content to your site on a regular basis.
Chances are that any Google searcher is going to stay on the first page: 90 percent of survey respondents said they were likely to click on the first set of results (SearchEngineLand, 2018). Chances are greater the searcher will change the search terms than look at the second page.
The same survey also revealed that 60 percent of mobile users were very likely to click on the first two or three search results they saw. This increasingly shows that organic rankings matter more than ever.
This means that getting into the top three is very important!
PPC (Pay-Per-Click) ads can be a good way to complement your organic SEO results by enabling your site to appear at the top of search engine results pages (SERPs).
Results: The only measuring stick that really matters
The only measurement of success that really matters when it comes to content-oriented SEO (including web content writing) is the actual result of the work. We are not interested in performing mere busywork with no clearly defined goals, and you shouldn’t pay for work done merely for work’s sake.
The reason we are making these very specific content recommendations – that is, adding high-quality, relevant articles to your website several times per month – is because they WORK: they have a solid track record when it comes to moving your website up and up on Google until your website finally reaches the sorely coveted top slot! Remember, we have been writing web content and building websites since 1999. We have far more experience than most web content writers. Seasoned as we are in the craft of web content writing, we are quite familiar with the results it delivers.
If you follow our advice, you WILL end up on the first page of Google search results.
Just ask Broderick Builders whether our web content writing (and related SEO tactics) are effective in generating new business. Their contact form submissions increased by 10x, meaning they were receiving ten times more requests for home remodeling estimates after only two or three months of following our content recommendations! Before we started adding content to their site on a regular basis in the summer of 2019, they were receiving only a couple of requests per month. Within 2-3 months they were receiving over 20 monthly requests for remodeling estimates!
You can bet that our fees for all the web content writing we have been (and are still) doing for them are minuscule compared to the additional profits Broderick Builders is generating as the direct result of our work.
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