When someone performs a google search relating to the product or service you provide, does your business show up? If not, how long shot are you from top 3-4 searches? Studying the consumer search pattern, we can conclude that consumers are likely to click on the first few results only when performing a search.
A recent survey by Net craft revealed that there are over 1.5 billion websites on the World Wide Web right now, further reducing the probability of attaining the first page Google ranking. However, with consistent google algorithm updates and Google focus on user-specific searches, Google My Business listing has become an efficient tool to improve the local keyword rank of your business.
Optimal and strategic use of GMB not only guarantees visibility for business websites but also plays a crucial role in branding. This blog tells you all that you need to know about optimizing GMB to improve your local keyword rank. So follow these tips and give your business the online boost it deserves.
1. Optimize Google My Business Page with Local Keywords:
Business description plays a vital role in improving the local search rankings. When creating a description for your business, ensure that it contains relevant keywords, along with the intended message you want to convey. You can use Google’s keyword planner tool for this. However, the use of keyword must seem as natural as possible, and the description must not appear overstuffed with keywords.
2. Use Quality Images
Using high-quality graphics and pictures is one of the easiest yet most effective ways to improve the GMB rankings. Use images that best represent your business and tag them with relevant keywords. You can upload as many pictures as you like, but ensure they are not offensive or contradictory to your brand guideline. Also, carefully select and mark images posted by users.
3. Choose the Most Relevant Category for your GMB Listings
Google offers an extensive list of options to choose for your business category. By selecting the category that best suits and reflects your business, you can set your parameters and shrink your competition size, thus boosting your local keyword visibility.
4. Don’t Forget To Verify Listed Information
GMB offers a whole set of tools to the business owners to improve their local keywords ranks. To unlock them all, the business must verify its listings. To complete the verification process, the company is required to use the code that Google sends on the registered business email.
5. Engage As Much As You Can
Nothing is better than a positive review from a customer. Ask your customers to review your business and make sure that you acknowledge them regardless of whether they are positive, negative, or neutral. By responding to all the reviews, you’ll not only improve the visibility but also gain trust among online visitors.
Apart from following these tips, as a business owner, you must also use GMB insights for an in-depth view of your customer’s interaction and engagement with your GMB listings. Some of the key insights include:
- How customers find your GMB listing.
- Search queries
- Customer actions
Let’s take a closer look at how these insights improve your GMB visibility and engagements.
How Customers Find Your GMB Listing
This category of insights reveals how many customers have found you and how many of these searches were driven by direct search, discovery search, and branded search.
Search Queries
This category of insights shows the total number of customers that have found you using Google Search or Google Maps. It has the following key labels:
- Search views
- Maps views
- Total views
Customer Actions
As evident from the name, this section shows the actions taken by the customer once he/she finds your listing. These actions include:
- Website actions or the customers visiting your website.
- Directions actions or the customers requesting for directions.
- Phone call actions or the customers calling you.
- The customers viewing your photos.
To make the most of GMB insights, it is paramount that GMB information is always consistent and up-to-date. The information that you provide in your GMB listings will be indexed and serve as a launchpad for boosting local keywords ranks. Hence, any inconsistencies or discrepancies can severely impact your visibility.
Last but not least, any discrepancies can be reported by your competition. So it is paramount that you create your GMB posts and use other GMB features like Bookings, Messaging, Questions & Answers, Videos, etc. with utmost caution. Reinvent Digital, ranked as one of the best digital marketing agencies in India , has been providing many result-oriented services like these. We have some of the best marketing minds that can help you to rank your business in local keywords search. Feel free to contact us for a comprehensive SEO strategy that promises a strong and trusted online presence.
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