I’ve said this in previous articles, but it’s worth mentioning again:
Backlinks are one of the top three Google search ranking factors.
If you want first page results, especially for competitive keywords, you need people linking to your site.
The reason backlinks are so important is because search engines use them as a sign of authority and trust.
Therefore, earning backlinks from authoritative sites increases the trust and value of your content.
Remember, it’s in the interest of search engines to show the best possible results for every search.
You might be wondering:
“What do I need to do to earn links to my site?”
Create linkable content.
Webmasters often link to external sites because they:
- Reinforce a point
- Provide supporting data-backed evidence
- Go more in-depth on a topic mentioned in the article
In other words, think of these as value signals:
In other words, webmasters want to link to your content because it adds value to their website.
Of course, there are other reasons.
For instance, websites that earn links are more likely to return the favor.
The theory sounds nice, but let me show you how it works in practice.
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